Ukrainian Fashion Week: new video and secrets of the coming season

From September 4 to September 9, 2017, a new season of Ukrainian Fashion Week will be held. As part of the largest fashion event in Central Europe, designers will present the collections of the SS18 season. 2017 is the year of the twentieth anniversary of Ukrainian Fashion Week. Ukrainian Fashion Week is a professional platform, a meeting place for experts from different countries. The new season of Ukrainian Fashion Week will bring together foreign guests, journalists and buyers in Kiev. A number of large-scale projects…

Artem Klimchuk Cruise Collection Fashion Show

On April 25, the designer showed his new collection to the guests in the Royal Fairmont Hotel room. The talented Artem Klimchuk made a surprise to the fashionable public and presented cruise dresses without waiting for Odessa Holiday Fashion Week. The designer gathered his beloved clients and editors of glossy magazines in a luxurious room at the Fairmont Hotel, whose interior perfectly emphasized the sophistication of the collection called Riviere. New outfits are inspired by the magic of the city, the Dnieper embankment, steamboats and…

The most trendy thing of the season is Varenyky Fashion embroidery: how and where to wear?

Today embroidered shirts became a hit of the spring-summer season, harmoniously entering their colors and patterns into the wardrobe of a modern girl. Moreover, it doesn’t matter what style she prefers – romantic bohochic, practical normcore or daring sportchic. The ethnic brand Varenyky Fashion, which creates embroidered amulets, will find the right one for each of them. This was demonstrated by the stylist, costume designer and fashion expert Stasia Monastyrskaya, who became the author and protagonist of the brand’s photo shoot dedicated to the Day…

Fashion Menu: McDonald’s Collection of Clothing and Accessories

The world's most popular fast food brand conquers the fashion world! The other day, McDonald’s presented a collection that included bright products for true Big Mac lovers. New items, created in conjunction with the Japanese clothing brand Beams, will surely appeal to lovers of juicy poppy-burgers. And it's all about prints: t-shirts, caps, bags and iPhone cases are decorated with a Big Mac image. The capsule collection is sold on the Rakuten website, and items are delivered worldwide. In total, 300 units of each product…

Google unveils global fashion archive

Google presented its new interesting project called “We Wear Culture” – a large online fashion encyclopedia that combines digitized archives from costume and art museums around the world. Each thing has its own story, and Google is ready to tell it to us. The other day, the company presented a large-scale online archive, which contains information about 30 thousand details of the wardrobe, as well as biographies of famous designers, collections of trends and analytical materials. At the stage of program development, the archives of…

Musicals are back in fashion: La La Land and 5 more romantic stories

In December, one of the long-awaited films of the year, the musical La La Land, with the audience’s favorites starring Ryan Gosling and Emma Stone, goes on sale worldwide. In anticipation of the appearance of the film on our screens, we are discussing the premiere, and recall five more films with a romantic plot, amazing musical mood and vivid images that do not cease to be quoted by the fashion industry. La La Land, 2016 The Damien Chazelle musical La La Land, which opened this…

Named the richest people in the fashion world

FashionUnited has published a list of the wealthiest people in the fashion industry. The incomes of these entrepreneurs are growing by leaps and bounds! For many years now, the leader has remained Amancio Ortega – the owner of Inditex, which includes the brands Zara, Pull & Bear, Bershka and others. His fortune is estimated at 71 billion dollars. Bernard Arnault, president of the LVMH luxury concern, earned 41 billion behind him by 30 billion. The five rich also included the Brennikmeyer family (30 billion), which…

Alien fashion in the new Gucci mini-film

Back in April, the Italian brand introduced us to the new ethereal heroes of the advertising campaign. And now, finally, we can admire them in all its glory! The new video work from Gucci is made in the style of sci-fi films of the 50-60s. The favorite movie of designer Alessandro Michele “Star Trek” here has become a major source of inspiration. In a fresh video and filming, the models were aliens showing vivid images from the autumn-winter collection. The company they here made up…

Named the most successful fashion brand in the world

The authoritative publication of Business of Fashion presented a ranking of the best-selling brands based on the results of the second quarter of this year. The leader this time was the Italian brand Gucci. During this period, the brand became even more economically successful: from April to June, Gucci managed to earn 1.48 billion euros, which is 39% higher than the figures for the same period in 2016. Such success, according to representatives of the publication, is associated with the brand’s unique marketing strategy aimed…