Features of the national costume

Ukrainian embroidered shirts at the peak of popularity not only in our country, but throughout the advanced fashion world. But even our most fashionable and curious patriots do not really know about their history. “Can an embroidered shirt be obscene?” We were surprised, rummaging through the archives. How not to be mistaken about the national costume, read the material 23:59. “Putting on a vintage shirt with a belt simply looks beautiful, but in fact it is identical to if we went out in shorts and…

In the rays of the rising sun

In parallel with Ukrainian Fashion Week, shows are held in Tokyo, Seoul and Shanghai. In Ukraine, not so much is known about Asian fashion, and even the opinions that exist are filled with common stereotypes from “everything is very conceptual there” to “they just do what they copy world brands”. But in fact, the view of the global fashion community is increasingly eastward. What are the main trends in fashion weeks in China, South Korea and Japan, and what they have in common with ours,…

The best street-style images of UFW from Adam Katz specifically for 23-59

Adam Katz Sinding is considered the best street-style photographer in the world, as evidenced by hundreds of unique photos in his super-popular blog about street fashion and continuous shooting for publications that do not require submission, such as Style.com, W magazine, T style magazine, L'Officiel France and many others. But he received his fame as the “king of the streets” for a reason – Adam has a phenomenal ability to seize the moment and intuitively snatch the brightest heroes from the crowd. Even if you…

37th Ukrainian Fashion Week through the eyes of Rebecca May Johnson

The first Ukrainian Fashion Week in pr? T -? – porter format was held back in 1997, becoming an unprecedented event in Eastern Europe, not to mention our country. Since then, we all managed to fall in love and get used to Ukrainian Fashion Week so much that it is impossible to even believe that it once did not exist. The organizers, designers, and other prominent players of domestic fashion practically do not change from season to season, and for insiders who do not miss…

Ilya Chichkan, Ksenia Efremova and Victoria Yakusheva on how to have fun at a boring party

Each of us, for sure, more than once came to a boring event, which for various reasons was embarrassing to leave immediately. Finding yourself in the epicenter of discussing the recipe for radiculitis ointment at the birthday of a fourth cousin of a stepdaughter, unnaturally laughing at the flat jokes of a boss at a New Year's corporate party or listening to a plan for the development of a company of potentially important partners for the next 50 years, you feel like a wild beast…

Elizabeth Yurusheva in a street-style shoot of Adam Katz Sinding

Ukrainian Fashion Week is always a very inspiring period. Having received such a powerful charge of creativity and beauty in a week of shows, it is simply impossible not to want to create something beautiful. But, no less strong than a creative impulse, any girl who is interested in fashion, at the end of UFW, will have the desire to try on all the outfits she liked that models with such excitement daily showed on the catwalk. The inspirer of our project, Elizaveta Yurusheva, decided…

New model standards: myth or reality?

Absurd reality The fact that model standards of the modern fashion industry, promoting unhealthy thinness, continue to give birth to entire generations of girls with low self-esteem is no secret. In France, for example, in April of this year, they took the first steps to solve this problem at the legislative level by prohibiting designers from engaging models with a body mass index below 18. A little later, in the summer, a new scandal erupted due to a snapshot of an advertising campaign Saint Laurent,…