In the Wanted section, we share the novelties from the world of beauty that you want to get right now. Today in our wishlist is the Rise thermal brush of the British brand ghd, which promises to make the same lush curls as Kate Middleton’s in no time. This easy-to-use tool creates volume from the roots and highlights individual strands. It also maintains a constant temperature of 185 ° C, so the risk of “overheating” the hair is minimal.
British brand ghd was founded in 2001 by stylists and entrepreneurs Martin Penny, Robert Powles and Gary Douglas. And the first product of the brand was the already familiar to all of us all hair straightening iron. Then the unique technology was bought by the British from a Korean inventor. Hairdressers liked the simple device so much that the gadget became popular far beyond the borders of its native England. There are many celebrities among the fans of the brand: Madonna, Victoria Beckham, Gwyneth Paltrow and many others.
Recently, the brand presented its new development – a thermal brush with ghd ultra-zone technology. She knows how to recognize and predict hair styling needs. It also maintains a constant temperature of 185 ° C, which is controlled 250 times per second (this is not your usual ceramic curling iron!) And adapts to the styling speed.
At 185 ° C you won’t damage your hair, but the temperature is high enough to create long lasting styling. The hair root grows at an angle, and to get volume, you need to straighten it. Thus, you need to use the brush as close to the root and scalp as possible, without touching it, so as not to damage it with a hot instrument. For this, the bristles are very important: they must be long enough, but at the same time tenacious to lift the hair closer to the root,
– explains the technical director of the brand Tim Moore.
Thanks to the smooth tapered handle, the gadget is comfortable to hold: special thanks to the manufacturers for the 2.7-meter cord! The kit comes with a padded stand to protect surfaces, so you don’t have to worry about burning through your dressing table while you sip your morning coffee. And they will not be able to burn down the apartment either: after 30 minutes, the sleep mode automatically turns on.
Only dry hair can be styled with the brush. Just run it through your hair from roots to ends.
Together with Rise, ghd has also released a new root spray that, according to the creators, will increase hair volume by 2.5 times. However, of course, absolutely any spray for root volume will do.
The cost of the brush is 13,700 rubles.