Charlize Theron / Cara Delevingne
La Roche-Posay launched a charity program in Russia to help children with cancer, singer Rosalia became the face of MAC Viva Glam lipsticks, Madonna released Madame X, inspired by a secret agent, and Dior launched a campaign in support of women with Cara Delevingne and Charlize Theron. What else they talked about this week in the world of beauty – read in our material.
La Roche-Posay helps children with cancer
La Roche-Posay launched a program of the French La Foundation La Roche-Posay in Russia aimed at supporting families and improving the quality of life of children with cancer.
Experts have developed the program to maintain warm relations in the family, as well as to provide up-to-date, and most importantly, verified information about the treatment and building a new way of life while fighting the disease.
The brand launched a portal where children, families and relatives can find tips and useful information, came up with an unusual sensory game “Magic World” for parents and a child, and also began organizing beauty days for mothers and grandmothers – those who take care of a sick child. In our country, experts in the field of dermatology, cosmetology, make-up and styling have already conducted master classes for mothers and grandmothers.
Singer Rosalia became the face of MAC Viva Glam lipsticks
27-year-old Spanish artist Rosalia took part in the launch of a new limited-edition lipstick Viva Glam in a deep red hue. Feminist and singer from Barcelona – a fan of contemporary electronic music and flamenco, her passion, courage and personality inspire many fans around the world.
Red is one of my favorite colors and I’ve always adored it. It symbolizes the strength and culture of flamenco. Flamenco is inseparable from the color red, and I’ve always loved the Ruby Woo shade. For many years it has reminded me of my favorite dance. I was delighted to be able to create something as special as Viva Glam 26 in a unique red shade, – said the singer.
For 26 years, the brand has donated all the proceeds from the sale of lipstick to the MAC AIDS Foundation.
Madonna launches Madame X fragrance inspired by a secret agent
Madonna can be called a real chameleon when it comes to changing beauty looks. Her latest incarnation is a secret agent with an eye patch on Madame X, who became the muse of her 14th album, makeup collection, and now a fragrance.
Madonna has teamed up with London-based perfume house IIUVO to create a new eau de parfum, which will be released in a limited edition (only 400 pieces). The singer herself says that eau de parfum is a poetic journey from the floral aromas of the Mediterranean coast to the mystical notes of the East. And, of course, since this is Madonna, the novelty turned out to be sensual.
Personally, I think that in the first 30 minutes after applying perfume, it may seem that the scent is strong enough, but then the scent of perfume and your own scent of your skin mix, the old heaviness evaporates, and it becomes quite pleasant.
– Madonna describes him.
The novelty is woven from notes of cinnamon, raspberry and orange blossom. The base contains incense, amber and musk.
Dior launches campaign for women with Cara Delevingne and Charlize Theron
Dior launched the Dior Stands with Women campaign in partnership with actress Charlize Theron’s charlize Theron Africa Outreach Project. She supports health and education organizations working with young people in sub-Saharan Africa to help them receive skilled health care and develop their potential.
The fashion house has published a series of interviews with ten influential women in fashion, photography, science and more.
The campaign was attended by Charlize Theron, as well as models Cara Delevingne, Lane Bloom and Paloma Elsessio, actresses Li Bingbing and Golshifte Farahani, photographer Pamela Tulisio, dancer and choreographer Paris Gobel, botanist Carole Biancalana and Professor Marina Kawazzana, one of the leading experts in the field gene therapy.